Angry Birds Area Sport Skips Windows Telephone in Blow to Nokia

March 23 (Bloomberg) -- The new "Angry Birds Area" version of the world's most popular cell-phone recreation won't appear on Microsoft Corp.'s Windows Telephone platform in a blow to handset maker Nokia Oyj.

"We are the No. 1 app in the Home windows Telephone app store, but it's a big endeavor to help it, and you must fully rewrite the appliance," Peter Vesterbacka, chief advertising officer of the game's maker, Rovio Leisure Oy, said in an interview on Bloomberg Television. Rovio, which yesterday started promoting the sport for Apple Inc.'s iPhone and handsets running Google Inc.'s Android platform, has no plans to launch "Indignant Birds Area" on Home windows Cellphone, he said.

Nokia is betting on the Home windows Telephone operating system to revive its struggling smartphone business and the lack of "Indignant Birds" could make it harder for the corporate, primarily based in the identical Espoo, Finland-primarily based office park as Rovio, to draw gaming-oriented users. Nokia Chief Executive Officer Stephen Elop has launched a number of Home windows Telephones since October and plans to convey the handsets next to China, where "Indignant Birds" took off last year.

"China has been our second-largest market, but it's truly been the fastest-rising for quite a while, and it could effectively be that China becomes the most important market this 12 months," Vesterbacka said.


Home windows Phone Push


Nokia spokesman James Etheridge had no speedy comment when contacted today. The company's shares were unchanged at 3.94 euros in Helsinki buying and selling as of 12:10 p.m. Before right this moment, the stock had declined 33 p.c in the last 12 months.

Elop, who took over on the world's largest mobile-telephone maker in 2010, shifted to Home windows Telephone final yr after determining Nokia's Symbian and MeeGo programs couldn't sustain with Android, the fastest-growing smartphone platform, and the iPhone.

Microsoft plans to bring its Windows Telephone software program to 23 extra international locations for a total of sixty three and put the working system on cheaper smartphones, it stated final month. The company aims to move quickly in developing economies, the place Google and Apple are much less dominant, before cheaper Android phones can strengthen Google's position.

In the intervening time, it's too costly for Rovio to adapt new games to Windows Telephones, Vesterbacka said.


Considering the Prices


"Should you take a look at activations, Apple's iOS and Android are clearly greater than every other platform," he said. "We wish to be on all screens, however we've to think about the price of supplying the smaller platforms. With Windows Phone it is a number of work to technically assist it."

"Indignant Birds" could attain a billion cumulative downloads in the subsequent few months, boosted by the introduction of "House," and a pair of billion by the top of the year, he said. That compares to just 50 million in late 2010, a 12 months after the disclosing of the original game. Rovio predicts to introduce four extra Offended Birds games by the end of the 12 months, Vesterbacka said.

Basic "Indignant Birds" game play consists of utilizing a digital slingshot to fling birds at buildings populated by green pigs. The sport zoomed to the highest of the chart in Apple Inc.'s online app retailer in 2010 before being rolled out for Android phones, desktop computers and e-readers. The Fb model is approaching 20 million energetic users, Vesterbacka said.

Rovio, which has more than 300 workers, also offered about 25 million plush toys final year and has started a e book division with a cookbook and comics.

Carefully held Rovio revealed 51 video games for Nokia phones and different handsets earlier than releasing "Offended Birds." The sport is on Nokia's present smartphones and some decrease-finish models.

The brand new model of "Offended Birds," which takes place in space with planetary gravity interfering with the birds' flight paths, is out there for Home windows private computer systems in addition to Apple Mac computers.

Article Supply: sfgate

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